Growing up in his family’s Brooklyn-based butcher shop, Bobby Brannigan lived the many problems independent and local grocers face. With the advent of big-box online grocery shopping, brick and mortar stores are driven to compete online to survive. Mercato enables specialty food purveyors to offer online ordering and delivery. Mercato provides ongoing marketing and advertising, accounting management, inventory support and more. The online marketplace empowers local and independent grocers to expand their businesses online and provides an all-in-one service to digitize the grocery experience from retailer to consumer.